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How to win an MCV Award:

How to win an MCV Award:

PR TEAM

Who is eligible for this award?
The PR Team award is open to all press and PR staff who worked on UK games industry campaigns during the past 12 months. Inclusive of in-house departments and retained or project-based agencies.

How is this award won?

MCV will take soundings from the industry and consider any direct lobbying from PR teams themselves and their clients before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Originality and imagination in the execution of the campaign
● Overall success of the campaign in achieving its original objectives
● Effective use of existing materials and creation of new materials

How do I make my opinion heard?
MCV readers can put a particular PR team forward simply by emailing mcvexcellence@intentmedia.co.uk by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

GAME CAMPAIGN

Who is eligible for this award?
Any company, whether manufacturer, publisher or retailer, that ran a significant marketing campaign in the UK, supporting products or services within the interactive entertainment industry. Media considered includes TV, online, radio, outdoor and print, plus trade marketing and direct initiatives. Details of any relevant creative agencies will also be included.

How is this award won?
MCV will take soundings from the industry and consider any direct lobbying from TV advertisers or agencies before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Effective communication of product or brand messages
● Creativity and execution
● Influence on sales performance
● Impact versus budget available
● Media strategy

How do I make my opinion heard?

All MCV readers can put a particular campaign forward by emailing mcvexcellence@intentmedia.co.uk
by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

NEW GAME BRAND

Who is eligible for this award?
Any company that has introduced a new game brand over the past 12 months that has made a significant impact at consumer level within the UK marketplace.

How is this award won?
MCV will take soundings from the industry and consider any direct lobbying from companies and individual readers before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Commercial success
● Long-term brand potential
● Innovation and creativity
● Marketing support and impact

How do I make my opinion heard?
All MCV readers can put a particular brand forward simply by emailing their nomination to mcvexcellence@intentmedia.co.uk by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

MARKETING TEAM

Who is eligible for this award?
Any UK-based marketing team or specialist company that has worked on more than one product or project within the interactive entertainment market over the past 12 months.

How is this award won?
MCV will take soundings from the industry and consider any direct lobbying from marketers, agencies or general readers before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Effective communication of product or brand messages
● Creativity
● Influence on sales performance
● Impact versus budget
and resource level

How do I make my opinion heard?
All MCV readers can put a particular team forward simply by emailing their nominations to mcvexcellence@intentmedia.co.uk by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

TRADE MARKETING TEAM

Who is eligible for this award?
Any company or team that worked on product or brand campaigns dedicated to in-store and retail support, inclusive of trade advertising, POS, distribution and merchandising.

How is this award won?
MCV will take soundings from the industry and consider any direct lobbying from suppliers or retailers before announcing a set of Finalists on Friday, March 7th.

The winner is voted for by the Judging Panel, which will consist of at least 60 highly regarded industry executives taken from all sectors of the business.

Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria:
● Effective communication of product or brand messages
● Creativity
● Influence on sales performance
● Efficiency and customer service

How do I make my opinion heard?
All MCV readers can put a particular candidate forward simply by emailing mcvexcellence@intentmedia.co.uk by Friday, February 15th with a brief summary of why you think it has had an outstanding 12 months.

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