Publisher Oxygen is preparing a marketing blitz for its upcoming Hysteria Hospital, as the game continues to rise up the pre-order charts.
The DS, Wii and PC title currently sits amongst the most anticipated games on Amazon, Play and GAME’s websites, and Oxygen is expecting anticipation to grow further with its PR and marketing push.
The publisher has booked several competitions, online MPU and banner advertising, as well as in-store visibility, videos and e-mailers.
“We are really pleased with how well Hysteria Hospital is pre-ordering and the support we are getting from retail,” said Oxygen CEO Jim Scott.
“The title’s potential is huge and we have high expectations for its success this summer.”
Hysteria Hospital is a strategy management title in which players work to become the nation’s best nurse. It is due for release on July 17th.