This summer’s two most important European trade shows have tied up with MCV, as retail looks for local market updates following the global blitz that was E3.
Whilst almost all the leading UK retailers visited the Los Angeles show, new product and marketing updates for buyers across Europe are eagerly anticipated at IDEF in Cannes later this month and during Gamescom in Cologne in August.
Both shows have appointed MCV, with its huge pan-European reach, as international media partner.
IDEF runs at Palais Des Festivals from Tuesday June 30th to Thursday July 2nd. Exhibitors include Activision Blizzard, Atari, Black Bean, Capcom, Codemasters, Digital Bros (505), Disney, Eidos, EA, Koch, Konami, Microsoft, Nintendo, Sega, Sony, Take Two, THQ, Ubisoft and Warner.
IDEF is popular with French and Italian buyers, but also attracts Benelux stores, Russians, Spanish and some UK accounts.
Gamescom in Cologne, meanwhile, is the key trade event for German, Central and Eastern European retailers, but UK chains and distributors will further bolster attendance.
The show takes place at Koelnmesse, starting with a trade-only day on Wednesday August 19th.
An extra high circulation edition of MCV will be distributed in the Business Centre throughout the entire show, which runs until Sunday August 23rd.