IGA radiates new tech

Intended to aid IGA’s rapid expansion across a range of platforms, Radial 2.0 adds a number of new functions such as Flash-based ads and significantly enhanced data mining, inventory forecasting and reporting services.

“Radial 2.0 represents a giant leap forwards in the sophistication of in-game advertising delivery and reporting technology, providing IGA with a robust foundation for the future,” said IGA Worldwide CEO Justin Townsend.

“Having already reached almost six million consumers in 2006, we have applied lessons learned to make Radial 2.0 the most technically advanced in-game advertising delivery and reporting technology on the market.”

Leading game titles featuring in the Radial network in 2007 include Valve’s Counterstrike, EA’s Battlefield 2142, Codemasters’ Colin McRae Dirt and Atari’s Test Drive Unlimited.

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