“This agreement expands the growth of our advertising network into social gaming, delivering a mass market to advertisers wanting to access the powerful engagement and proven effectiveness of in-game advertising,” said IGA Worldwide CEO Justin Townsend. “This is the first in a string of announcements in this exciting new space, with well over 20 titles signed and due for launch over the coming quarter, bringing our total available reach in line with that of a TV network.”
Acclaim’s CEO Howard Marks added: “Acclaim offers its sophisticated multiplayer game content online for free and charges for optional in-game virtual items, and we are pleased to join IGA Worldwide’s network that enables us to continue to offer our games free to players.”
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