The Interactive Games and Entertainment Association (iGEA) has announced its support for MCV Pacific's launch in Australia and New Zealand welcoming the focus on local trade news and information.
Ron Curry, CEO of the iGEA said: “We couldn't be happier to see MCV begin to report on local, trade focused news. MCV is a bit of a bible in the industry and I think it is fair to say that our community as a whole will be exceptionally pleased to have the publication launching a dedicated report specific to our local market."
“With the ANZ industry now worth nearly AUD$1.9 billion per year combined, it’s terrific to have a focused publication looking more closely at the industry business side of things. We are very pleased to support the publication both in its launch and in ongoing supply of content and information relevant to the games community."
MCV Pacific is based in Sydney, Australia, with industry journalist Leigh Harris, who has a background in Rockstar Games PR, being appointed as editor, and local sales and marketing agency One To Another acting as commercial agent.
The move follows a period of consultation with leading publishers in the territory and trade bodies including the IGEA, all of whom have expressed great support for the venture.
The new site, launching in October, will be a ground-up resource for Australia and other key Pacific regions, with territory-specific news, data and features for and about retail, publishers, developers, distributors, service companies and more.
To sign-up for the completely free MCV Pacific News Digest email service, to be launched in October in conjunction with the new MCV Pacific website, please email firstname.lastname@example.org with your name, company name, nature of business and job title.