Times Internet has partnered with Ziff Davis to launch IGN India, a localised edition of the popular games media brand.
Times will also launch a localised edition of men’s lifestyle portal AskMen, also a Ziff Davis property.
The US editions of IGN and AskMen already enjoy strong readership in India, and according to Ziff Davis, each currently attracts close to a million unique visitors each month.
As per the partnership, Times Internet will have exclusive rights to the IGN and AskMen brands and their content in India.
“We’re delighted to be partnering with India’s leading media group to bring localized editions of our brands to this vibrant market for the first-time,” says Ziff Davis CEO Vivek Shah. “By teaming up with local publishing experts in their markets, Ziff Davis continues to grow the influence of our brands, and allow marketers to deliver global advertising campaigns with local relevance and engagement.”
IGN India’s content will be a mix of local editorial and video content, and content from IGN’s US, UK and Australian websites.
“The IGN name is incredibly respected, and this brings us the opportunity to create premium editorial and video content for the Indian gaming community,” added Times Internet CEO Satyan Gajwani.
We’ve reached out to Ziff Davis for more details on the launch of IGN India and the partnership with Times Internet.
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