IGN, one of the largest consumer websites in the world, has gone live with its brand new look and comprehensive site redesign.
Along with the new logo, the site also boasts new functionality, a revised layout and an increased focus on localised content. Users will also find an increased amount of video content embedded within the various sub sections.
“These changes are beyond just the surface level,” UK IGN MD Justin Keeling stated.
“It’s the first step in a transformation of the whole site architecture, and an ongoing commitment to continuous innovation for the next ten years. We really want to stay ahead of the technology curve and this adaptable, streamlined, new IGN will enable that.”
Editor-in-chief Alex Simmons added: “The new site allows us to focus on UK content much more, without losing any focus on or access to the worldwide content. The new navigation bar also allows you to get around the site in far fewer clicks, meaning you’ll be able to get to the UK podcasts, video shows, blogs, news, and reviews much quicker.”