Influential media exec Rich Keen has been named head of product marketing at PlayStation UK.
Keen was international publishing director at Ziff Davis, the owner of video games media giant IGN and men’s lifestyle specialist AskMen.
He leaves IGN after six years and will replace Mark Bowles, who left PlayStation last month.
“I'm delighted that Richard Keen will soon be joining us at PlayStation UK,” said Sony UK marketing director Murray Pannel.
“He will bring a blend of experience, skills and passion for the brand that will be valuable to the team. Above all, I'm excited to have someone of Richard's calibre lead the product marketing team as we launch the PS4 and embark on the journey of new-generation consoles.”
Geoff Inns, VP and MD, Ziff Davis International, added: “Rich has played an important role in building the IGN brand internationally over the last six years, and supported its transition into the wider Ziff Davis portfolio. His new position allows him to concentrate on his passion for the games industry, and we thank him for his work and wish him a successful future.”