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IGN to expand into Latin America, Portugal and Greece

Matthew Jarvis
IGN to expand into Latin America, Portugal and Greece

IGN is to expand into 22 new countries following new partnerships established by the gaming website.

IGN parent company Ziff Davis will collaborate with three regional media publishing houses to bring IGN.com to three new markets – Spanish-speaking Latin America, Portugal and Greece.

The firm said that the expansion brings IGN’s global coverage to 20 international editions in 15 languages, serving over 90 countries around the world.

IGN Latin America will be operated by Mexico-based Publimetro Mexico, a division of Metro International and publisher of Publimetro, a newspaper distributed throughout Latin America. The site is expected to launch during Q3 2014 and will be published in 20 countries in the region, including Mexico, Argentina, Chile, Colombia and Venezuela.

IGN Portugal will be headed by Skift Media, a new media company formed by veteran gaming media publishers from the Portuguese market.

A Portuguese-language IGN specifically targeted at the Brazilian market is planned for later in 2014, under a separate partnership. Meanwhile, IGN Spain will continue to be operated by Unidad Editorial’s Marca publishing unit in Madrid.

IGN Greece will be operated by gaming media outlet CowboyTV, which launched in 2010 and specialises in competitive gaming entertainment.

Adam Doree, international business development director at Ziff Davis, commented: “We’re thrilled to welcome Publimetro, Skift Media and CowboyTV to our world-class family of publishing partners.

“We’ve seen stunning growth in every new international market we’ve launched IGN in over the last two years, and our newest partners are the ideal teams to realise the IGN opportunity in these diverse regions that are full of passionate entertainment consumers, hungry for locally relevant coverage and community in local language.”

“Each of these partners demonstrates the same enthusiasm, experience and deep knowledge of games media that we all share at IGN, helping to make IGN a unique proposition both in local markets and at a global level.”

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Tags: ign , greece , ziff davis , portugal , latin america

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