Imagine tour starts second run

Ben Parfitt
Imagine tour starts second run

Ubisoft has begun the second phase of its nationwide Imagine sampling tour, promoting its best-selling range of games for girls in the run up to Christmas.

The publisher will be demonstrating the newest additions to the series, such as Detective Adventures and Party Planner, as well as Just Dance at some of the UK’s biggest shopping centres.

“The tour kicked off again on December 3rd and runs all the way through until Christmas Eve at Milton Keynes’ MK Centre, Manchester’s Trafford Centre and Lakeside,” said brand manager Rachael Grant.

“We are also running a BOGOF promotion in conjunction with GAME throughout Christmas on the Imagine range, advertising via leaflets that we will be handed out throughout the tour.”

The tour will also promote Ubisoft’s ongoing Imagine Live Your Dreams competition, in which girls stand to win the chance to live out their dreams in a three minute TV ad. Other competitions have also driven interest in the tour.

“We have already toured at Birmingham and Sheffield and had some great results with many girls interacting with the brand and also entering our competition to win a Nintendo DS,” said Grant.

“The tour has been very popular with kids and parents alike with high levels of participation. We have a great team working with us this year that are really passionate and always eager to engage with the customers.

“Imagine is already a recognised brand for these girls. They love the chance to be able to have a play and work out which games of the range are their favourites and what they really want for Christmas.”

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Tags: Ubisoft , Retail , uk , imagine , tour , sampling

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