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In-game ad market to reach $1bn by 2014

In-game ad market to reach $1bn by 2014

Despite recent revelations that Microsoft-owned in-game advertiser Massive Inc has shed its full-time workforce by 28 per cent, a new study believes that the modern marketing practice is set for serious investment.

In fact, according to analyst group Screen Digest, in-game advertising investment will total over $1bn by 2014.

In its new report – In-Game Advertising: Market Assessment and Forecasts to 2014 – Screen Digest states that the game sector’s growing audience will make it “impossible for brands to ignore”.

Full story can be found over at Develop.

Picture: Unlicensed GTAIII PC mod, Real GTA.

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Tags: screen digest , massive inc , in-game advertising

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