Last night, a motley crowd of games retailers, publishers, journalists and more descended upon Holborn's Sway bar.
What occured there cannot quite be put into words. Well, technically it can. And has been.
But it's far more amusing to see if for yourself. And for those unable to join last night's shenanigans, we have prepared a few choice scenes from the October Xbox 360 MCV Quiz.
Scroll down. Let them sink in. Head to the Facebook gallery for even more pictures. Tag your friends. Sit back and relax. Savour what you have witnessed.
And when you're done, be sure to email Hannah.Short@intentmedia.co.uk to book a place at the Christmas quiz, which will take place on Tuesday, December 4th.
Next time, it could be you that gets pictured here.