When questioned on the subject, a Sony spokesperson told MCV: “We do not comment on issues of piracy, as ELSPA speaks officially on our behalf.” However, ELSPA claims that P2P piracy does not fall within its remit.
“Our work is concentrated primarily on criminal activity, as in selling the product for gain,” ELSPA’s Michael Rawlinson (pictured) told MCV. “Peer-to-peer infringements are a civil matter. The leak of Black is a matter of EA security, and responsibility lies with the publisher.”
The industry’s tardiness in tackling the issue is proving infuriating for retailers. “It’s ridiculous that publishers and representative associations let something as vitally important as copyright infringement become a grey area,” V-ten boss Steve Aspinall told MCV.
“If ten million game files are being shared today, and this can be reduced to one million quite easily, then surely our technology is justified,” software protection specialist Macrovision’s VP of EMEA sales Martin Brooker told MCV.
“Of course, no technology is completely safe, but we can offer extremely tough-to-break software. However, many publishers choose not to use this. To be fair to the industry, we started out with music and film, and gaming is the last sector we targeted. Still, the fact remains that any publisher can protect its content across multiple platforms if it chooses to do so.”