The London-based company is backed by a team of non-executive directors with many years of experience in the industry, including Julian Lynn-Evans, Roger Walkden and Steve Bainbridge. Terry Malham will head up the firm as managing director.
“We are part of the new wave of video game production companies that have a new and nimble business model,” said Malham. “But where others are solely focused on original or creative ideas, our prime focus raises the importance of commercial viability. Consequently we only greenlight games that not only entertain, but make strong commercial sense and provides all partners with a fair revenue share.”
The company has begun development on a series of party games featuring a new character, Mr Okatami (working title) and is currently seeking publishing and distribution partners.