International Cricket 2010 takes to the field on Friday, June 18th, MCV can reveal.
The game’s release date coincides with the start of the NatWest 2010 one-day international series, which begins with five matches between England and Australia.
International Cricket is the spiritual successor to last year’s hit sports title, Ashes Cricket 2009. The game is being developed by Trickstar Games for PS3 and Xbox 360.
“This year we are focusing on the quicker cricket games, the 20/20 and one-day style of game,” said Codemasters UK MD Jeremy Wigmore.
“What we are delivering is a quality cricket product, with a new angle, new gameplay new modes and new visuals. We are committed to cricket fans.
“We are the alternative to football. Bored with the World Cup? Play Cricket.”
International Cricket 2010 boasts an array of new options, game mode and camera angles over last year’s Ashes title. The game is also officially licensed by the England and Wales Cricket Board and Cricket Australia, so will feature all the official players, stadia and kits.
Meanwhile, England bowler and Ashes hero Stuart Broad will star on the game’s packaging, and will also front a bumper PR campaign for the title both before and after launch.
In terms of advertising, Codemasters has told MCV that big screen trailers will be shown during major cricket matches this summer.
Other activity includes an outdoor poster campaign and a sponsorship of Talk Sport radio. Further marketing details will be revealed in the coming weeks.