INTERVIEW: Christoph Hartmann, 2K Games

Christopher Dring
INTERVIEW: Christoph Hartmann, 2K Games

2K SPORTS IN EUROPE

Aside from the popular Top Spin series, 2K’s Sports division isn’t well known outside of the US. Is it important for the label to grow across Europe?

“I think you have to look at sports in general,” says Hartmann. “North America is a much bigger market, the society is obsessed about sports, and there are three monster-big sports. In Europe it is all soccer. Every country has a little bit of this and that, Germany used to love Formula 1, but when Schumacher left that went away. Some countries are into tennis. But it is all soccer. There are already great games in this field out there. If someone has a good idea to give a new angle to soccer games that no one has thought of, and we think adds a lot of value, then hey, we’ll sign it up.

“For me it is not about establishing 2K Sports in Europe, we just want to make great sports games. It is driven by the content. If there is a great opportunity in Europe then we will go after it. By the way, the numbers for our NBA game in Europe went up a lot. Based on that data, I think it went beyond the die-hard NBA fan and actually appealed to sports gamers looking for something different.”

THE IMPORTANCE OF NEW IP

2K is a company that has plethora of big brands, from BioShock, Civilization and Mafia, to Carnival Games and Duke Nukem. But the firm is continually investing in new IP. It’s a part of 2K that Hartmann is proud of, as he says pumping out sequels is one way to kill a franchise.

“Our studios don’t want to do the same things all the time,” he says. “I have seen so many franchises die because of poor quality or creativity running out. Not everything is meant to go on forever. You have to push yourself and build new things, there’s no way around it. 

“My vision for 2K is to be the Miramax of the early days, when you had all these great movies that won Oscars but were also commercially really successful. That’s what we want to do. 

“In the last generation of consoles, I remember walking around E3 and seeing nothing but WWII games. Everyone had one. Back then costs were much lower, but now the industry really has a problem with costs. I know we all like to play safe. But we should not just be competing for gamers because everyone can enjoy games. We should be competing with other things people spend time on, like email and Facebook. So we have to deliver new ideas and fresh ideas so that people spend time with us.

“It is always a risk to put out a new IP, with so many strong players with established properties, but you have to, we have got to be different. We are about making great things, having fun and making money. Like life.”

 Hartmann stresses the importance of building games that studios want to create, and not just assigning projects based on corporate planning.

“I am not of the belief that you need to strategically move into genres because they are growing,” he explains. “You have to have the right studio that is passionate about that genre and believe in it. And you need to add a unique twist to it, like Gearbox Software did with Borderlands. 

“It’s not about having our matrix and saying ‘oh we don’t have a game in this genre,’ and then saying ‘well, who can create one for us? How about 2K whoever because they have just came off a project.’ “That doesn’t sound like a good formula for success. Someone needs to drive it and the team needs to have a great idea.”

Advertisement

Tags: interview , 2k games , hartmann

Follow us on

  • RSS

Add a new comment

You need to be logged in to post comments. If you do not have an account then please register.

Comments

3 comments

This interview is an abomination unto god. A thousand angels fell from the sky, choking on their own incredulity, when he made that comment about Ray Charles.

If strategy games are so passé why does 2K keep churning out Civilization games?

If X-COM is so outdated why do people even care that it's metastasising into a soulless "cinematic" third-person shooter?

If this man is as stupid as this interview makes him sound, why is he in an executive position at a major videogaming company?

I'll need some serious geological and astronomic data to convince me these really aren't the End Times.

Alexander Gambotto-Burke

Alexander Gambotto-Burke INDUSTRY
Jul 13th 2011 at 10:28AM

0 6

That's the worst analogy I've heard in my entire life. Is this a PR stunt or does Mr. Christoph Hartmann think gamers are stupid enough to swallow such a bold and hard b.s. or is he one himself? How can you even mention the two with such a vast chasm of class, taste and quality inbetween in the same sentence? What a sorry excuse for a human being... I think he should just STFU and let 2K PR reps do the talking the next time. I can stomach all kinds of b.s. about "next-gen", "innovation" and whatnot but not THIS!
-
Oh, sorry about the profanity in my post, by the way. I'm under influence of Kanye West whose every song is about some "b.....s" and "mfs" doing some "f....g" and whatnot. Yep, that's the Kanye West this sack of rotten meat just associated with Ray Charles.

John Doe

John Doe STUDENT
Jul 14th 2011 at 5:45PM

0 2

Made an account just so I could agree with the above. K. West represents the "evolution" Ray Charles, really? What a shameful display. What's with companies making these brain dead statements, it's like they're financially suicidal. This sort of thing makes me want to boycott the new XCOM Even if it turns out to be actually good.

I am also tired of dev/publisher studios passing of FPS as "progressive". We all know why games get fps/action-ized and the reasons for it are less than admirable. Enough BS already.

And before this comment is dismissed I'm 26, not some "old geezer", and I'm not religious so the statement doesn't offend me in that sense (R. Charles was Christian).

Between insulting Ray Charles and the gamers I can only say "Hit the road 2K" (Yes I know it's not actually RC's song).

Roy Charles

Roy Charles STUDENT
Jul 16th 2011 at 3:34PM

0 0