INTERVIEW: Fischer says Wiimote is the difference

Ben Parfitt
In an interview with MCV’s sister mag Develop, Nintendo of Europe’s marketing director Laurent Fischer has said that the Wii’s Wiimote will give Nintendo's upcoming Wii Software platform an advantage over rival networks such as Xbox Live Arcade and PlayStation Network Platform.

“The key point is that it’s Wii Software,” he stated. “When you see how the Wii games look and how people enjoy them when playing with the Wiimote, it’s clearly an attractive proposition.”

In addition, Fischer stated that Nintendo’s long-term strategy is to sell gaming to absolutely everyone, breaking down traditional market barriers.

“We will deliver on our promise and prove that, in the long term, we can capture that ‘five to 95’ year old audience.”

To read the entire interview click here.


Tags: wiimote

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