It hasn’t even gone live yet, but Green Man Gaming has already got the games industry talking.
The digital retailer arrives in March and lets consumers worldwide trade-back their digital product for money off their next purchase.
It’s a proposition that has split opinion. Some believe the service could be revolutionary, while others accuse it of being nothing more than a glorified rental service.
But COO Gian Luzio is confident Green Man can prove the sceptics wrong, and believes that a trade-in offer will encourage consumers to buy more impulsively.
To read more, the full feature can be found here.