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INTERVIEW: Robin Kaminsky, Activision

Ben Parfitt

by Ben Parfitt
Monday, October 15th 2007 at 12:58PM BST

Robin Kaminsky, the executive vice president of Activision, has told MCV that newly acquired UK developer Bizarre Creations will work on an existing Activision franchise as well as create a new racing game.

“We believe in brands and franchises not individual titles,” Kaminsky told MCV. “So we’ll be working with Bizarre to develop a great concept and brand in racing, as well as working with their second team, which is very talented in the action genre.

“This team will most probably be working on a property that Activision already owns.”

To read the interview in full click here.

Tags: Activision , activision acquires bizarre , activision bizarre acquisition

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