Iwata: Nintendo is not making pieces of art

Ben Parfitt
Iwata: Nintendo is not making pieces of art

Making games that strike a chord with gamers is far more important than any pretence about creating high art.

That’s the opinion of Nintendo boss Saturo Iwata who has delivered a big blow to the Tenth Art advocates.

"Nintendo developers are extremely insatiable when it comes to whether what they make resonates with customers or not,” Iwata said in an interview with Toyo Keizai Online, as reported by Kotaku.

“They'll do anything to achieve it. Both [Shigeru] Miyamoto and I repeatedly say, 'It's not like we are making pieces of art, the point is to make a product that resonates with and is accepted by customers.'

"Creating is like an expression of egoism. People with a strong energy to create something have a 'this is the strength I believe is right' sort of confidence to start from. Their standpoint is that 'this is the right thing to do, so this must be what's good for the customer, as well.'

“The final goal of a product is to resonate with and be accepted by people. You can't just force your way through.”

And a thousand admirers of The Wind Waker wept…

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Tags: Nintendo , video games , iwata , art

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