Iwata asserted that a PS3 Home-style service would risk compromising the platform holder’s desire to get ‘five to 95-year olds’ engrossed in their content.
Speaking to Gamespot, Iwata said:
“The virtual-world services out there now still aren't at a place where we'd like to join in - and certainly not to the point that we'd want to jump into competition with everybody else. We'd rather focus on doing things that nobody else would do.
“Our job is to constantly look into what people find fun and interesting. I mean, nobody else wants to develop a video game where you get on the scale and see how much you weigh.
“That's how we're able to keep offering people surprises and entertainment, so even if we were to make a virtual-world-like product, we'd be sure to make it something that nobody would call it a product similar to another company's offering.”