Jackson’s division currently accounts for around $650m of EA’s global turnover and has recently driven into new territories as far afield as Russia and Dubai.
He is also deputy chairman of the Government’s Digital Content Forum and a former ELSPA chairman.
“Paul is a great appointment for us. He is experienced at the highest level in games publishing, knows when to delegate and will also make tough decisions,” current ELSPA chairman Andy Payne told MCV.
Mike Rawlinson has been appointed managing director of ELSPA to oversee day-to-day administration, with Jackson’s appointment likely to herald a series of changes with regards to policy and objectives.
Current director general Roger Bennett retires this summer, having been at the heart of ELSPA since its foundation in 1989.