The game is to feature an interactive cookbook, virtual kitchen and over 100 original recipes, along with an interactive shopping list.
“Gaming is something I've been interested in for a while,” Oliver told MCV. “I love technology and the chance to combine that with something that inspires people to cook – I find that very exciting.
“The guys from Atari came to me with an idea and we played around with it and now it’s a really great piece of kit. I hope it will appeal to everyone from kids who are into food, young blokes who want to learn about cooking, women who are into cooking and gamers – everyone really.”
However, the Jamie Oliver name is more than just a marketing tool, as the chef has worked alongside Atari in producing the game, which is something Atari’s head of marketing Shân Savage is keen to point out. “It’s a great opportunity for Atari to be working with Jamie and his organisation,” she said. “They’ve been involved every step of the way, so it’s a collaborative process which is always more positive than simply attaching a name to a product.”