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Just Dance hits 1m in UK

Ben Parfitt
Just Dance hits 1m in UK

It’s the surprise hit that no-one saw coming and arguably the biggest success story of 2010, and now Ubisoft’s Just Dance has reached another important milestone – it has sold 1m units in the UK.

It achieved the same feat in the US last month. In total the game has now sold well over 2m units worldwide, becoming the publisher’s most successful ever Wii title in the process.

“Fans love the simple gameplay of Just Dance,” Ubisoft’s UK MD Rob Cooper told MCV. “The game is engaging and fun and provides huge entertainment for all age groups as well as good value for money.

“To reach 1m units in the UK market is a huge achievement and special thanks have to go to the Ubisoft UK team for their amazing work in building this success and also to Nintendo for their support in reaching this milestone.”

Earlier this year Just Dance managed the unthinkable in toppling the then number one Call of Duty: Modern Warfare 2 from the top of the ELSPA GfK Chart-Track All Formats Top 40. It has now claimed the title of UK no.1 a total of four times.

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Tags: Ubisoft , uk , sales , dance , rob , just , cooper

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