Justin Keeling has joined UTV Ignition as its head of global strategy and product.
Keeling previously worked at IGN as general manager for Europe, as well as being editorial director at G4 TV.
UTV Ignition is the re-branded name for Ignition, and will now focus on developing and publishing triple-A digital product.
“Justin brings over 15 years’ experience of the media and video games industry to us,” said UTV Ignition chairman Hassan Sadiq.
“His unique global understanding, combined with his un-paralleled gaming product knowledge, board level industry contacts, professionalism and hands-on approach to the industry, will enable us to develop a new generation of break-out digital products in an increasingly crowded online market.”
Keeling added: “UTV Ignition Entertainment is at a crucial point in its development and has the vision and drive to take on a global leadership position in the emerging generation of digital direct-to-user gaming.
“Joining UTV Ignition Entertainment is a great opportunity for me to help drive the next level of best in class, made-for-digital content on multiple platforms, as the games industry moves away from a focus on number of titles sold, to sustainable models based around time spend and quality of engagement. We’re ready to invest in top tier talent and marketing to help create breakthrough titles for our development partners.”