The former commercial and marketing director of Blockbuster Italia has been named as the country manager of Koch Media Italy as the company prepares for life from its new Milan office.
Another new face, Antonio Marcella, will take charge of sales at the division. He joins from THQ where he served as sales director.
“We’re happy to welcome Umberto Bettini and Antonio Marcella to two key roles in our Italian branch,” Koch Media COO Stefan Kapelari stated.
“Over the past, the two gentlemen have proven their immense experience in the Italian market at several high-profile companies and we welcome that they bring their knowledge into Koch Media srl.
“Additionally, with the new structure for our Italian branch office, we are confident that we are better prepared for the Italian market than ever before and that we set the foundation for further growth.”
Other new appointments are expected to be announced in the coming weeks.