Koch Media wants to be a global games force, with US success the vital next step for the firm.
Deep Silver – Koch’s publishing label – has teamed up with SouthPeak Games to help boost its presence in North America. The US firm will work with Koch on marketing, retail placement and distribution.
“Koch Media has a well-defined strategic initiative to expand our global reach,” said Koch Media International CEO Klemens Kundratitz (pictured).
“Naturally the US games business, both retail and online, is a logical extension to our success here in Europe.
“We have invested heavily in product development and are very excited about our upcoming release schedule. The SouthPeak organisation instantly brings a vast wealth of marketing, PR and distribution to Deep Silver.
“It would have taken Deep Silver US some time to build a great team like SouthPeak’s. Being able to immediately draw upon their strengths allows Deep Silver to focus on product and brand development, while growing internally at a modest and fiscally responsible pace.
“Furthermore, success in the US games industry has often been based upon a company’s reputation and willingness to work with retail.”
As a part of the deal, Koch has acquired a minority stake in SouthPeak Games, which is set to bring the two firms even closer together.
“We see a great deal of potential in Koch Media and SouthPeak partnering and believe it can create tremendous value for both companies,” added Kundratitz.
“Additionally, taking a minority position in the company further signifies our confidence in SouthPeak’s ability to execute on its strategic expansion initiatives as well as to expand our partnering activities and align the interests of both parties.
“SouthPeak is one the fastest growing publishers in the industry and they bring us established relationships with key industry players that can support our goal to broaden our reach among leading constituents in both the packaged goods and interactive and social gaming space.”