With retail and consumers alike still getting to grips with the prospect of shelling out £54.99 for November’s Call of Duty: Modern Warfare 2, Activision CEO Bobby Kotick has admitted that he would like to push prices even higher.
When asked about the controversial subject as part of Activision’s post-financial investor call, president Michael Griffith stated: “We’ve had for all of our launch titles in the back half of this year, some of which contain peripherals, very strong retailer acceptance and support for all parts of our plan including our price points.”
At which point Kotick added: “You know if it was left to me, I would raise the prices even further.”
The CEO also went on to state that he believes there is a public appetite for Activision’s upcoming premium priced game SKUs such as the COD: Modern Warfare 2 Prestige Pack:
“As far as the premium priced product, you know, collector’s editions and things like that, I’d say we’re seeing probably more interest than we have in the past on the collector’s editions, so that’s a pretty good indication of the interest in these franchises.”
The full investor call can be listened to here.