Activision expects Destiny to be a record-breaking release when it arrives late this year.
Speaking to investors last night, CEO Bobby Kotick said that the game “has the potential to be Activision’s next billion dollar franchise”, adding that he expects Destiny “will become the best selling new video game IP in history when it launches across Xbox and PlayStation consoles.”
Its other two billion dollar brands are Call of Duty and Skylanders.
Destiny will be released on PS4 and Xbox One on September 9th. That may seem a long way away for a concrete date, but Activision Publishing CEO Eric Hirshberg is confident of his company’s ability to hit that target.
“We have a very strong history of meeting our dates once they are announced and we have every confidence of the game,” he stated. “The game looks great, and it's on track and we will deliver that.
“As of everything we do on Destiny is a partnership. The partners of Bungie are interestingly completed aligned and we're building this as a ten-year franchise and we need the best game possible.”