Kotick: Gamers happy with sequels

Ben Parfitt
Kotick: Gamers happy with sequels

Bobby Kotick, the boss of the world’s largest games publisher Activision Blizzard, has stated that the hunger for new ideas and IP in gaming is true of just a tiny fraction of gaming’s overall audience.

“A small segment of very vocal gamers say everything has to be new and different every year,” he told The Economist.

“Actually, people are happy with existing franchises, provided you innovate within them.”

Writing of the exec, The Economist adds “many gamers dislike him, complaining that his bean-counting approach stifles creativity”.

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Tags: Activision , interview , new , brands , bobby , kotick , innovation , ideas , sequels , economist

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