Lack of single-player presents marketing challenge for Titanfall

Ben Parfitt
Lack of single-player presents marketing challenge for Titanfall

Consumers have become so accustomed to movie-style trailers that marketing online-only games is a big ask.

That’s according to a producer at Respawn Entertainment, which has claimed that the game’s focus on 6v6 online-only multiplayer means that there isn’t much in the way of cinematic material from which a ‘traditional’ marketing trailer can be constructed.

“It’s actually been really tough trying to accurately market Titanfall,” Drew McCoy said on NeoGaf.

“If you look at what we've done, it’s a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out.

“Instead, we've decided to show unedited gameplay segments that last three-to-five minutes (so far – more footage coming, of course!) to show the ‘flow’ of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc.

“There's a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.”

Titanfall, along with possibly Destiny, is certainly one of the most hyped games of 2014 in the press. Whether that enthusiasm will be mirrored by consumers – and whether the lack of single-player and 12 player multiplayer limit will have a negative impact on sales – remains to be seen.

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Tags: respawn , marketing , challenge , Titanfall

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