Licence to thrill

The fact that these once fiercely guarded IPs are available as jumping off points for new games, or extensions of their established TV shows should provide inspiration to studios new and old.

From the unannounced projects already in the works that I know about (NDAs have my lips sealed, sorry), there are big things happening with how games interface with beloved BBC shows that could further help prove what a generation-defining year 2010 could be for games.

But more revealing is this: our cover story shows a company that once couldn’t hack it in games
re-opening a dialogue with our industry.

We’ve all heard the talk from Hollywood studios that they want back into gaming’s good books. Now local Big Media on UK turf is doing the same thing.

Neil Ross Russell and Dave Anderson are smart people – they talk at length about the power of their properties and the opportunity in games, and they know what will and won’t be right for the inevitable games spun off of Doctor Who and Top Gear.

However as our full interview next week will show, this new BBC move is almost an admission of guilt.

In the past five years, gaming has splashed right over the tipping point into wider acceptance, but the BBC was nowhere to be found.

The UK company that prides itself on prestige cross-platform content was too busy licking its wounds over the demise of CD-ROM – eventually, all it could manage was a paltry Top Trumps Doctor Who game.

This new move isn’t about the value of the established IPs up for grabs – it’s about the value the games market can offer to established IPs.


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