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London Games Conference: Eurogamer Expo Preview

Ben Parfitt
London Games Conference: Eurogamer Expo Preview

ELECTRONIC ARTS
* Army of Two: The 40th Day
* Brutal Legend
* Battlefield Bad Company 2 (London only)
* Dante’s Inferno
* Dragon Age Origins
* FIFA 10
* Left 4 Dead 2
* Mass Effect 2
* Need For Speed: Nitro
* Need For Speed: Shift
* Saboteur

“We’re looking forward to this year’s Eurogamer Expo and really pleased to be such a big part of it,” said EA marketing director Stuart Lang.

“We’re showcasing a large number of highly anticipated games including Mass Effect 2, Battlefield Bad Company 2, Left4Dead 2, Army of Two 40th Day, FIFA 10 and Brutal Legend. The Eurogamer audience is totally passionate about games and so it’s superb that they have an event like this to get hands on with so many great games. It’s important for us and our studios too to get feedback from our fans.”

BETHESDA
* Rogue Warrior
* WET
* Wheelspin

“The Eurogamer Expo is a great event to be part of, as it is the only event in the UK in which the industry can directly reach, core gamers and opinion formers,” added European marketing and PR director Sarah Seaby.

 “I attended last year’s event, and am looking forward to being part of it this year, with Bethesda titles, getting products in the hands of our real consumers.”

CAPCOM
* Dark Void
* Lost Planet 2
* Monster Hunter 3 Tri
* Street Fighter IV Arcade
* Tatsunoko vs Capcom: Ultimate All Stars

Capcom is looking ahead with its Eurogamer Expo line-up, featuring some of 2010’s hottest new releases including Dark Void, which was moved out of Q4 into early next year, and the highly anticipated sequel to Lost Planet.

UBISOFT

* Assassin’s Creed II
* James Cameron’s Avatar: The Game
* Rabbids Go Home
* Red Steel 2

“Following on from the success of last year’s Expo, we’re looking forward to showcasing some of our key titles for this Christmas,” says Ubisoft’s group brand manager James O’Reilly.

“We’ve got an extremely strong line up this year including Assassins Creed II, Avatar, Rabbids Go Home amongst others and we expect the expo attendees to come away impressed with the quality of our titles. 

“We fully expect Assassin’s Creed II to blow them away and furthermore demonstrate to them that we listened to their feedback from the first Assassin’s Creed, and hope that they continue to be vocal and passionate in their support of our products after the event.”

SEGA
* Aliens VS. Predator
* Bayonetta

“Sega are very excited about showcasing Aliens Vs. Predator and Bayonetta at the forthcoming Eurogamer Expo, especially as this will be AVP’s UK multiplayer exclusive and we believe the multi race online gameplay will deliver a compelling experience which can be likened to little else within the FPS genre,” comments Sega UK’s senior product manager Ben Walker.

“Eurogamer’s audience will be great barometer for what are two of Sega’s most important games of the year.”

SONY
* God of War III
* Heavy Rain
* MAG
* Ratchet and Clank: A Crack In Time
* Uncharted 2: Among Thieves

“Last year’s Expo satisfied the needs of core gamers, with low ticket prices, great content and knowledgeable staff – and satisfied the industry with a bar,” comments SCEE marketing director Alan Duncan.

“By sticking to these simple principles we believe this year’s event will be even better.”

And the rest…

Microsoft will be showcasing its Q4 line-up at the event, including the recently-released Halo 3: ODST and Forza Motorsport 3. 2K Games has signed up to bring Borderlands to the Expo, while Konami will be showing off its Saw movie tie-in. Furthermore, Disney’s promising racer Split/Second will be on display as will Namco Bandai’s brawlerTekken 6. Other titles at the show include Medieval Games (Vir2L), Global Agenda (Hi-Rez Studios), Blue Toad Murder Files (Relentless) and Star Trek Online (Atari).

ALSO AT THE SHOW

The Career Fair
Incorporating the BAFTA surgeries, the Career Fair in London will be attended by Crytek, Game Republic, RARE, Sega, Starbreeze, Ubisoft Reflections, Other Ocean and Relentless. At Leeds, Game Republic, Leeds Metropolitan University, Team 17, Ubisoft, University of Bradford and the University of Huddersfield will be in attendance.

Indie Game Arcade
Organised with the help of Pixel-Lab, the Indie Game Arcade will be present at both the Leeds and London legs. A range of games will be on show, including the latest projects from Tunatech, Robert Fearon, Hayden Scott-Baron, Rudolf Kremers and Alex May, as well as Introversion.

Developer Sessions
The Leeds leg of the Developer Sessions will feature Team 17, Revolution Studios, Splash Damage, Introversion, Rockstar Leeds and Just Add Water. Meanwhile in London, Black Rock, Splash Damage, Quantric Dreams, Nvidia, Introversion, Valve and EA Montreal will appear. Many of these developers will be showing exclusive footage of new games.

Rupert Loman – MD, Eurogamer

“The Eurogamer Expo is all about the games. Our founding principle was to create a show for UK gamers that lets them get quality hands-on time with the biggest games coming out this Christmas and beyond. No gimmicks, no hype, no booth babes.

“We’re delighted to have the support of 16 of the industry's biggest publishers this year. As a result, attendees to the shows in both Leeds and London will be among the first gamers in the UK to go hands-on with titles like God of War III, New Super Mario Bros. Wii, Left 4 Dead 2, Dante's Inferno, Assassin's Creed II, Heavy Rain, Split/Second and many more. But it's not
just about the multi-million dollar blockbusters.

“We’re delighted to have the support of the independent games community and thanks to Pixel-Lab, we have 13 brilliant new games available to play within the Indie Arcade.

“There’s also the Career Fair where students can find
out more about the industry and anybody can talk to recruiters from the likes of SEGA, Crytek, Ubisoft, Starbreeze and Team 17.

“Top developers from the UK and abroad will be giving talks, such as British studio Splash Damage who will present the first UK showing of new shooter Brink.
“Over 10,000 tickets have already been sold and with the support of HMV (who are also selling games at the show) and all three platform holders we think we have managed to produce a show that UK gamers can finally be proud of.

“We’re really looking forward to seeing how we can work together with even more of the industry next year as we continue to grow the event.”

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