It runs on Wednesday August 31st and Thursday September 1st at the Business Design Centre, Islington. It is the only UK industry trade show this year and attendance is free.
Following a 12 month-period which saw the demise of retail forum SCoRE and trade shows ECTS and EGN, Games Market Europe is being hailed as a saviour event - with everyone in the business encouraged to seize back the initiative from mainland European competition.
But event director Andy Lane has issued a note of caution: "The support and determination of the industry to retain its own trade show destiny has been a real encouragement, but we need all areas of the business - from Saturday worker to European managing director and everyone in between - to be there at the show.
"This is probably our last chance to keep a trade event in this country. Remember, the vast majority of the industry's employees don't have a massive expense account to burn on flights and accommodation in mainland Europe or the US."
Some 2,000 people have pre-registered for the event, which opens at 10am on August 31st 2005.
For more information and registration, head to http://www.gamesmarketeurope.com.