‘Long burn’ predicted for Vegas

Ben Parfitt
‘Long burn’ predicted for Vegas

Bethesda believes Fallout: New Vegas has a long shelf life ahead of it, just like its predecessor.

Fallout 3 became a chart regular for almost a year  thanks to a string of DLC. and Bethesda hopes to do the same with New Vegas.

“We believe that through a combination of DLC, our strong marketing and PR  and by managing our lifecycle properly, that we’ll see a long burn of sales in a similar way to Fallout 3,”  Euro marketing and PR director Sarah Seaby told MCV.

New Vegas was No.1 in the charts last week, outselling Fallout 3 in terms of week one performance.

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Tags: bethesda , sales , dlc , fallout , new vegas , long burn , shelf life

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