The Lord of the Rings Online MMO is making three times as much money since adopting a free-to-play subscription model, the game’s developer has claimed.
Massachusetts-based studio Turbine incorporated free-to-play subscriptions in its MMO series last year, though still offers two additional subscriptions – standard and premium – at a price. The game also sells in-game currency.
Executive producer Kate Paiz said the free availability of Lord of the Rings Online has helped boost the game’s online population and increased game world activity.
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