Mad Catz secures Nintendo licence

Ben Parfitt
Mad Catz secures Nintendo licence

Mad Catz has announced a new partnership with Nintendo of America to produce officially licensed accessories for the company’s various platforms.

Under the new agreement, the peripherals vendors will be able to develop and market a range of products for Wii, DS and DSi. These will then be distributed throughout certain territories, including North America, South America, Europe, Africa, Australia, New Zealand and the Middle East.

“This is an extremely important licence for Mad Catz,” said global PR and communications manager Alex Verrey. “Nintendo has created some of our industry’s most recognisable and timeless characters, loved by millions of gamers around the world.

“This deal shows how committed we are to growing our licensing strategy and to producing quality products. We’re confident that our licensed Nintendo products will be embraced by gamers everywhere.”

The deal will allow Mad Catz to use certain intellectual properties in its products, such as popular Nintendo characters like Mario, Donkey Kong, Link, Bowser and Samus. While no specific products have been announced, Verrey expects the first fruits of the new partnership to be announced soon.

“We are working closely with Nintendo to ensure that our licensed range will be worth the wait,” he said.

This licensing deal is one of many Mad Catz has unveiled in recent months.

“We recently announced a range of licensed Kukuxumusu accessories and that we will be offering a full range of licensed Modern Warfare 2 accessories in time for launch,” said Verrey.

“We also have a range of licensed Raving Rabbids, Rock Band and Street Fighter IV products. We hold an enviable portfolio and look forward to sharing further news.”

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Tags: Nintendo , ds , wii , dsi , mad , big , boy , alex , barry , ctaz , verrey

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