Marketing boss Macario leaves GAME

Ben Parfitt
Marketing boss Macario leaves GAME

Long-standing GAME Group marketing head Anna Macario has left the retailer, MCV can reveal.

The popular exec leaves her position as the company’s marketing director, a role that she has held since August 2004. Macario originally joined the group as head of marketing in November 1998.

Previous to her time at GAME, Macario worked elsewhere in the industry as European marketing manager at Sega for two years.

GAME Group commercial and supply director Tricia Brennan told MCV: “Anna has been with us for 12 years,  starting from 114 stores through to a multinational 1,400 stores and she has been integral to our success.

“She has seen us through the launch of the Reward Card, the integration of EB to GAME, followed by the integration of GAME and Gamestation.

“She has always been there as a friend and colleague to everyone she has worked with, both at GAME Group and within the industry.

“Anna really will be missed by all of her friends at GAME and we would like to wish her the very best of luck for the future, keep in touch.”

It is currently unknown whether Macario – whom Brennan described as “quirky, genuine and very kind with a strange affection for mad cats” – is planning to pursue to a new position elsewhere in the video games industry.

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Tags: GAME , marketing , anna , macario

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