Massive deal for Microsoft

The news follows a recent report from Boston’s Yankee Group, which said the currently nominal revenue of in game advertising could, by 2010, reach levels of $732m thanks to the work of companies such as Massive.

Take-Two and Acclaim are two of the most recent companies to have signed up for two-year-old Massive’s fledgling service. It is unclear what this will entail for X-Box live in the light of rival Sony Online Entertainment’s current presence on Massive’s customer list.  

The deal is reportedly part of a wider plan by Microsoft to tap into the upsurge of profit from online advertising that is fuelling the growth of companies like Google.

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