Take-Two and Acclaim are two of the most recent companies to have signed up for two-year-old Massive’s fledgling service. It is unclear what this will entail for X-Box live in the light of rival Sony Online Entertainment’s current presence on Massive’s customer list.
The deal is reportedly part of a wider plan by Microsoft to tap into the upsurge of profit from online advertising that is fuelling the growth of companies like Google.
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