Xbox boss Don Mattrick has argued that, even at £429, the Xbox One is “over-delivering value”.
"It's a lower number than some of the analysts had forecasted," Mattrick told Bloomberg TV (as spotted by Joystiq) of the machine’s RRP. "We're over-delivering value against other choices, I think, consumers can get.
“Any modern product these days, you look at it [and] $499 isn't a ridiculous price point. We're delivering thousands of dollars of value to people, so I think that they're going to love it when they use it."
Indeed, consoles often do offer good value in terms of the tech they include for the price. However, value is subjective and with PS4 hitting shelves for £349 later this year, consumers will ultimately decide how much value either machine offers.