The London MCM Expo has formed an official media partnership with leading UK trade publication, MCV.
MCV will be present at both the May and October events, and will host an exclusive trade lounge – a private area for publishers to meet with industry guests.
“MCM Expo is delighted to be working with MCV as a media partner,” said MCM Expo’s marketing director Bryan Cooney.
“London MCM Expo provides a natural platform for both consumers and industry to meet and interact and it’s great to have the industry leading magazine for support.”
The next MCM Expo is set to take place at London Excel on Saturday, May 29th to Sunday, May 30th, and the organisers are expecting over 40,000 visitors.
“MCM Expo was a tremendous success last year. In October it attracted over 38,000 attendees, making it the UK’s biggest consumer event featuring games,” said Stuart Dinsey, MD of MCV publisher Intent Media.
“Similarly, MCV is the UK’s leading trade publication – online and in print.
“We are very proud to have been selected as media partner and will help further grow MCM’s ambitions in the video games space.”
MCM Expo features exhibits by leading firms from the comic, movie, TV, anime and video game industries.
The organisers have already gained publishing support from EA, Konami, Warner Bros. Tecmo Koei and Activision for the May Expo. Meanwhile, Nintendo is backing the show’s attempt to break the Guinness World Record for the largest gathering of DS players.
The October shows are scheduled to take place at London Excel between Saturday, October 30th and Sunday. October 31st.