EA Sports president Peter Moore flew into London yesterday to pick up the biggest prize of the night at the MCV Awards 09: the coveted Grand Prix.
EA Sports was awarded the gong for its phenomenal success with FIFA 09 last year, as well as impressive sales of its Tiger Woods game.
“These trade awards once again celebrated the hard work and creativity that makes the UK such a successful, vibrant and competitive marketplace,” commented Moore.
“To win the MCV Grand Prix is very special. It is a tremendously prestigious trade award that vindicates the effort we have put into EA Sports over the past year and many years prior to that.
“This is one for our team all over the world. We are very proud indeed.”
Nintendo’s sales boss Andy Yates was awarded the MCV Retail Advisory Board’s Special Recognition prize, voted for by the most important execs in UK games retail.