Key sponsors are already being tied up for next year's MCV Awards – which return to London on Thursday April 22nd – with platform holder Nintendo named as the official partner of the retail category.
Retail is a key element of the MCV Industry Excellence Awards, with every single major High Street and online buyer attending the event and battling it out for recognition.
The retail categories this year are Star Store, Online Retailer, Independent Retailer (under 30 stores), High Street Chain and Supermarket.
“The MCV Awards are a celebration of all that's good about the games industry,” commented Nintendo sales director, Andy Yates.“We pride ourselves on our commitment to retail.
“We live and breathe every day, week and month of the year to help deliver positive results for our customers. This year has been one of the toughest I can remember and so there has never been a more appropriate time to champion the retail cause and celebrate achievement.
“Therefore it really is a great honour for Nintendo to step forward and support this year's retail awards.”
Once again, the MCV Awards will take place at The Brewery, Chiswell Street, London. Proceedings will kick-off with early evening drinks across the road at a venue called Parker McMillan from 6pm for all guests.
Over 600 retailers and senior executives from all sectors of the business will attend what is one of the most popular nights on the UK games industry calendar.
Several new categories have been introduced for next year, including Supermarket of the Year, Peripherals & Accessories Brand of the Year and Best Game Creative (based on a single advertising execution).
For more information about sponsorship opportunities contact Kathryn Humphrey directly at Intent Media on 01992 535646. Tables will be sold on a Gold, Silver and Bronze basis.
Here is the complete list of the categories for the MCV Industry Excellence Awards 2010:
Independent Retailer (under 30 stores)
High Street Chain
PEOPLE & INDUSTRY
UK Development Team
PR & MARKETING
Peripherals & Accessories Brand
Game Creative (single ad execution - any media)
Trade Marketing Team
New Game Brand
MCV Retail Advisory Board: Special Recognition
Check out the promo video for the MCV Industry Excellence Awards 2010 below: