Key sponsors are already being tied up for next year's MCV Awards – which return to London on Thursday April 22nd – and ambitious agency Premier PR has been confirmed as the sponsor of the New Games Brand award.
Premier PR is already making a name for itself as a major London agency targeting the games business. It will host New Game Brand, which is always hotly contested.
“We recently formed our own games PR department, headed up by our own award-winning PR Simon Byron, so this category is an absolutely perfect fit,” said Premier chairman John Reiss.
“As leaders in the field of PR for films, home entertainment, theatre, TV, brands, celebrities and now games, Premier Public Relations is the ideal partner for New Game Brand.”
Once again, the MCV Awards will take place at The Brewery, Chiswell Street, London. Proceedings will kick-off with early evening drinks across the road at a venue called Parker McMillan from 6pm for all guests.
Over 600 retailers and senior executives from all sectors of the business will attend what is one of the most popular nights on the UK games industry calendar.
Several new categories have been introduced for next year, including Supermarket of the Year, Peripherals & Accessories Brand of the Year and Best Game Creative (based on a single advertising execution).
For more information about sponsorship opportunities contact Kathryn Humphrey directly at Intent Media on 01992 535646. Tables will be sold on a Gold, Silver and Bronze basis.
Here is the complete list of the categories for the MCV Industry Excellence Awards 2010:
Independent Retailer (under 30 stores)
High Street Chain
PEOPLE & INDUSTRY
UK Development Team
PR & MARKETING
Peripherals & Accessories Brand
Game Creative (single ad execution - any media)
Trade Marketing Team
New Game Brand
MCV Retail Advisory Board: Special Recognition
Check out the promo video for the MCV Industry Excellence Awards 2010 below: