The MCV Awards 2012 is taking place this evening, with the usual mix of fun, networking, drinks and celebration of games industry achievements over the last 12 months.
And if you can't be there in person, don't worry as we're liveblogging the whole thing, in glorious realtime as the event unfolds.
The liveblog will, um, go live at 5pm and take in all the build up to the ceremony, as well as automatically pulling in tweets from people using the #mcvawards hashtag.
The MCV Industry Excellence Awards celebrate the commercial and creative successes made by the UK computer and video games industry across fields including retail, PR & marketing and publishing.
This year's ceremony is taking place at the Lancaster London Hotel and marks the 10th Anniversary of the event.
Key accolades include Star Store, New Game Brand, Game Campaign, Sales Triumph, and Games Publisher.