Microsoft emerged as the champion of the PR & Marketing category at tonight's MCV Awards.
The Xbox 360 platform holder claimed three prizes – Best Trade Marketing Team, Best New Games Brand for Kinect title Dance Central and Best Use of Social Media for iOS app Fable III: Kingmaker.
It comes after a year of big successes that saw the record-breaking launch of new accessory Kinect and first party software titles such as Halo Reach and Fable III.
Other companies claiming wins in the category included Rockstar Games whose Western epic Red Dead Redemption was awarded Best Game Campaign. EA scooped the coveted PR Team title while Gioteck was crowned in the Peripherals and Accessories category.