Last night saw the Australian and New Zealand industry gather in force to celebrate the first ever MCV Pacific Awards.
It was an evening of revelry, excitement and flair, with everyone dressed to kill and eagerly awaiting the finalists and winners from an extensive array of categories encompassing the entire games sector.
Those fabulous finalists and winners are:
Marketing Campaign of the Year
Assassin’s Creed III (Winner)
Borderlands 2
Skylanders: Giants
Halo 4
PR Campaign of the Year
Call of Duty: Black Ops II (Winner)
Bioshock: Infinite
Assassin’s Creed III
Need For Speed: Most Wanted
Best Single Brand Engagement
EB EXPO 2012 (Winner)
Need For Speed Most Wanted Taxi
StarCraft II: Heart of the Swarm Launch Event
StarCraft II: Oceanic WCS finals
Sales Team of the Year
Ubisoft (Winner)
Activision Blizzard
Take Two Interactive
Sony Computer Entertainment Australia
Peripherals and Accessories Brand of the Year
Skylanders (Winner)
Turtle Beach
Razer
Astro
Publisher of the Year
Ubisoft (Winner)
2K Games / 2K Sports
EA
Activision
Distributor of the Year
All Interactive Distribution / Entertainment (Winner)
Namco Bandai Partners
Fiveight
QV Software
Agency of the Year
One to Another (Winner)
Bohemia Group
Rinsed
Hausmann Communications
Retailer of the Year
JB HiFi (Winner)
EB Games
Online Retailer of the Year
EB Games (Winner)
JB HiFi
Mighty Ape
Dungeon Crawl
Digital Retailer of the Year
Xbox Live (Winner)
Good Old Games
Sony Entertainment Network / PSN
Apple / iTunes
Star Store
JB HiFi World Square (Winner)
EB Games Swanston St, Melbourne
EB Games, The Galleries
The Gamesmen, Penshurst
Journalist of the Year
Chris Stead (Winner)
Lucy O’Brien
Mark Serrels
Adam Mathew
Print Publication of the Year
Game Informer (Winner)
PC Powerplay
HYPER
Official Playstation Magazine
Online Publication of the Year
IGN AU (Winner)
Kotaku
Vooks
AusGamers
Video Publication of the Year
Good Game (Winner)
Good Game: Spawn Point
Player Attack
Geek Bomb