MCV Pacific has brought in more editorial resource in the form of James Cullinane, having enjoyed a hugely successful launch in the Asia-Pacific region.
James has been a writer at GamePlanet for some time now, this being his first foray into games after spending extensive time in advertising and marketing.
Leigh Harris, editor of MCV Pacific, said: "James is an intelligent, accomplished writer who understands both the nature of videogames and the realities of business better than most of the journalists in this region."
MCV Pacific has been a huge success since it launched in October 2011, and has been followed up by further expansion in the form of MCV Nordic, which will make its debut in March.
Harris continued: "James' savvy and professional approach are blended perfectly with an inate understanding of how games are distinct from other mediums. Additionally, his previous work in the games journalism sector in New Zealand makes him the most complementary addition to our local team we could've hoped for.
"We welcome James to the MCV Pacific group, and look forward to his valuable contribution to the local team moving forward."
Stay tuned for further expansions to the MCV and Intent Media activities in the South-East Asia-Pacific region.
To find out how MCV Pacific can support your business year-round across its online, email and social channels, contact Guy Blomberg on +61 (0)417 084 821.