MCV Pacific Weekly Wrap-Up

Leigh Harris
MCV Pacific Weekly Wrap-Up

Many big things happened in Melbourne this week at PAX's first ever international outing, while EB EXPO starts to ramp up.

Here’s a roundup of the biggest news this week on MCVuk.com’s sister site MCV Pacific:

  • PAX Australia was a resounding success, with international guests, huge turnouts and only a few minor niggles in what can only be called a great first non-US outing.
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  • Surprise Attack, an Aussie marketing agency for indie games, has launched itself as a full-on indie publisher. It's based its model on an area of publishing founder Chris Wright feels is lacking in games but very present in music, taking influence from the likes of Sub Pop Records.
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  • Following on from its eyes-on and photo-op presence at PAX Australia, Microsoft will be bringing over 100 playable Xbox Ones to EB EXPO 2013.
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  • After rumours started to offer one too many directions, PAX Australia has been re-confirmed for Melbourne in 2014.
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  • The troubled web site GameArena looks to be running as a skeleton right now, with long-time editor Joab Gilroy leaving the site and freelancers no longer writing for the Telstra-run site.
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  • Ziff Davis has a set of fresh faces at IGN, with a new sales team announced to lead both it and AskMen in the Australian office.
    READ MORE

 

MCV Pacific is a new digital venture from Intent Media, the UK publishing company behind the world’s leading video game b2b brand, MCV. Make sure you sign up to the MCV Pacific Newsletter. To find out how MCV Pacific can support your business year-round across its online, email and social channels, contact Lesley Blumson on +44 (0) 1992 535 647

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Tags: publishing , ign , events , MCV Pacific , EB EXPO , PAX Australia , EB EXPO 2013 , surprise attack games

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